El Mehdi KACHANI, a photographer and videographer based in Agadir, Morocco, draws inspiration from the cultural richness of his country. From a young age, the motifs of zellige, Arabic calligraphy, and Aïta music fueled his passion for photography, cinema, and editing.

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Today, El Mehdi KACHANI transforms these influences into captivating visual narratives, blending Moroccan traditions with international modernity.